{"title":"Down Perm","description":"\u003cp\u003e\u003ca href=\"\/collections\/perm\" title=\"Perm\"\u003ePerm\u003c\/a\u003e | \u003ca href=\"\/collections\/down-perm\" title=\"Down Perm\"\u003eDown Perm\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"deveo-real-down-perm-amazing-500ml","title":"Deveo Real Down Perm Amazing - 500ml","description":"\u003cp\u003eDeveo Real Down Perm Amazing - 500ml\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003ch3 data-start=\"68\" data-end=\"95\"\u003eWhat is a Down Perm?\u003c\/h3\u003e\n\u003cp data-start=\"96\" data-end=\"268\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"98\" data-end=\"111\"\u003edown perm\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a Korean men’s hair technique that uses a chemical perm solution to\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"183\" data-end=\"241\"\u003eflatten and control side hair (and sometimes the back)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eso it doesn’t stick out.\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"364\"\u003eIt’s especially popular in\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"297\" data-end=\"324\"\u003eKorean men’s hairstyles\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhere clean, tight sides are important.\u003c\/p\u003e\n\u003ch3 data-start=\"371\" data-end=\"391\"\u003eWho Needs It?\u003c\/h3\u003e\n\u003cp data-start=\"392\" data-end=\"599\"\u003e-  Men with\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"404\" data-end=\"428\"\u003ethick or coarse hair\u003c\/strong\u003e\u003cbr data-start=\"428\" data-end=\"431\"\u003e-  Hair that grows\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"450\" data-end=\"481\"\u003eoutward instead of downward\u003c\/strong\u003e\u003cbr data-start=\"481\" data-end=\"484\"\u003e- Clients who want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"506\" data-end=\"543\"\u003eclean two-block or undercut style\u003c\/strong\u003e\u003cbr data-start=\"543\" data-end=\"546\"\u003e- Barbershop clients who complain “my sides puff up”\u003c\/p\u003e\n\u003ch3 data-start=\"718\" data-end=\"737\"\u003eHow It Works\u003c\/h3\u003e\n\u003col\u003e\n\u003cli data-start=\"741\" data-end=\"775\"\u003eApply perm solution to side hair\u003c\/li\u003e\n\u003cli data-start=\"779\" data-end=\"835\"\u003ePress hair down (using wrap paper or down-perm sticks)\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"864\"\u003eLeave for 10–20 minutes (Do Not Put on Heat Cap or Hot Air)\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"888\"\u003eRinse \u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"907\"\u003eDry and style\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eFor professional use only\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbutton class=\"share-button__button\"\u003e\u003cspan class=\"svg-wrapper\"\u003e\u003csvg viewbox=\"0 0 13 12\" class=\"icon icon-share\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1.625 8.125v2.167a1.083 1.083 0 0 0 1.083 1.083h7.584a1.083 1.083 0 0 0 1.083-1.083V8.125\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"currentColor\"\u003e\u003c\/path\u003e\u003cpath clip-rule=\"evenodd\" d=\"M6.148 1.271a.5.5 0 0 1 .707 0L9.563 3.98a.5.5 0 0 1-.707.707L6.501 2.332 4.147 4.687a.5.5 0 1 1-.708-.707z\" fill-rule=\"evenodd\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003cpath clip-rule=\"evenodd\" d=\"M6.5 1.125a.5.5 0 0 1 .5.5v6.5a.5.5 0 0 1-1 0v-6.5a.5.5 0 0 1 .5-.5\" fill-rule=\"evenodd\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/p\u003e","brand":"Deveo","offers":[{"title":"Default Title","offer_id":52057297617064,"sku":"","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/9212\/9448\/files\/DeveoRealDownPermAmazing500ml.jpg?v=1743700990"},{"product_id":"achoa-chak-10-monster-down-perm-300ml","title":"Achoa Chak-10 Monster Down Perm - 300ml","description":"\u003cp\u003eAchoa Chak-10 Monster Down Perm - 300ml\u003c\/p\u003e\n\u003cp\u003eDirections\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply the product evenly to clean and dry hair\u003c\/li\u003e\n\u003cli\u003eApply perm paper or saran wrap\u003c\/li\u003e\n\u003cli\u003eLie down on your side for the recommended time (20-30 minutes) before rinsing and styling\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"CHOA","offers":[{"title":"Default Title","offer_id":52057488523432,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/9212\/9448\/files\/s-l500.webp?v=1776196363"},{"product_id":"techia-il-down-fit-perm","title":"Techia IL Down Fit Perm","description":"\u003cp\u003eTechia IL Down Fit Perm\u003c\/p\u003e\n\u003cp data-start=\"83\" data-end=\"156\"\u003e\u003cstrong data-start=\"83\" data-end=\"95\"\u003eDOWN FIT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"83\" data-end=\"156\"\u003e\n\u003cstrong data-start=\"83\" data-end=\"95\"\u003e\u003c\/strong\u003eTames curls and provides hair damage care at the same time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"158\" data-end=\"369\"\u003e\u003cstrong data-start=\"158\" data-end=\"188\"\u003eTechnical Permanent System\u003c\/strong\u003e\u003cbr data-start=\"188\" data-end=\"191\"\u003e\u003c\/p\u003e\n\u003cp\u003e- With a system optimized for men's hair, it provides strong hold and clean setting.\u003cbr data-start=\"273\" data-end=\"276\"\u003e  With ingredients gentle on the scalp and hair, it minimizes scalp irritation and hair damage.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"410\"\u003e- Strong hold and clean, firm setting\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"472\"\u003e- Reliable straightening effect even on thick or short hair\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"544\"\u003e- Minimizes scalp irritation and hair damage with special ingredients\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"601\"\u003e- Soft, creamy texture that spreads easily and quickly\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"657\"\u003e- Unique formula that minimizes odor during treatment\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Professional Use Only\u003c\/strong\u003e\u003c\/p\u003e","brand":"Techia","offers":[{"title":"Default Title","offer_id":53251080716456,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/9212\/9448\/files\/Techria_DownFit_500x500_23511155-c651-4d4b-b2af-19cd50058266.png?v=1753738319"},{"product_id":"mielle-professional-black-iron-down-perm-250g-8-81-oz","title":"Mielle Professional Black Iron Down Perm - 250g \/ 8.81 oz","description":"\u003cp data-start=\"73\" data-end=\"112\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eBLACK IRON Down Perm\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"114\" data-end=\"396\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eBLACK IRON Down Perm is a professional hair perm solution designed to help control volume and create a smooth, natural down-style finish. It is ideal for reducing excessive puffiness and managing unruly or coarse hair, leaving hair looking sleek and well-balanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"538\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eThis product is commonly used to tame side hair, bangs, or areas that require a softer, flatter appearance while maintaining a natural look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"558\"\u003e\u003cstrong data-start=\"540\" data-end=\"556\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eKey Features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"561\" data-end=\"594\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eProfessional down perm solution\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"597\" data-end=\"632\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eHelps reduce volume and puffiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"635\" data-end=\"680\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eCreates a smooth, natural down-style finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"683\" data-end=\"728\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eIdeal for controlling unruly or coarse hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"731\" data-end=\"770\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eSuitable for salon and professional use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"69\" data-end=\"83\"\u003e\u003cstrong data-start=\"772\" data-end=\"786\"\u003e\u003cstrong data-start=\"69\" data-end=\"83\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-start=\"88\" data-end=\"144\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eCompletely dry the hair before starting the treatment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"148\" data-end=\"277\"\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eApply the product evenly to the desired area, then comb the hair in the preferred direction to smooth and set the hair texture.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"281\" data-end=\"376\"\u003e\n\u003cspan style=\"font-family: Arial; font-size: large;\"\u003ePlace perm paper over the applied area and leave on for 10–15 minutes depending on hair type. \u003c\/span\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eFor thick or coarse hair, heat processing for 5 minutes is recommended.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"459\" data-end=\"535\"\u003e\n\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eRinse thoroughly following the arranged hair direction, then dry the hair. \u003c\/span\u003e\u003cspan style=\"font-family: Arial; font-size: large;\"\u003eFor very coarse hair, additional treatment may be performed after allowing time between applications.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Mielle Professional","offers":[{"title":"When you buy 1","offer_id":55366758236328,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true},{"title":"When you buy 2","offer_id":55366758269096,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"Wehn you buy 3","offer_id":55366758301864,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/9212\/9448\/files\/s-l960_16.webp?v=1774564816"}],"url":"https:\/\/seoulonhair.com\/collections\/down-perm.oembed","provider":"Seoul On Hair","version":"1.0","type":"link"}